The government has said it will ban junk food adverts before the 9pm watershed and launch a short consultation on whether that should be extended to a blanket ban on adverts for sweets and fast food online. Without question is should.
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Meanwhile in companies that have been the most creative with Wellbeing and made a core foundational principle of the business, offering help and support in all areas of health, nutrition and fitness there have been astounding results. For example, e-commerce company Nextjump proved that there had been a fourfold increase in annual sales growth from 30% to 120% and the only variable involved was the difference in the investment in it’s people! This statistic is truly astounding and illustrates that the right Wellbeing Approach is not simply a tick box nice to have extra but is business driven and a company issue that directly affects and drives the bottom line.
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